Top Free Resources for Learning Digital Marketing Basics.
In the current digital environment, anyone hoping to expand their business, establish their brand, or begin a marketing profession must have a solid understanding of digital marketing. Numerous free materials are accessible online to help you get started, regardless of your level of experience or want to brush up on your knowledge. This is a carefully compiled collection of the top free resources for gaining a foundational understanding of digital marketing.
1. Google Digital Garage
Google’s knowledge base offers a comprehensive course, “Education of Digital Marketing.”. The Interactive Advertising Bureau (IAB) has approved this free course, which covers every facet of digital marketing, including analytics, social media, email marketing, content marketing, and SEO. You earn a certification after completing the video-based lessons. At completion of the video-based lessons, you are certified.
2. HubSpot Academy
With an emphasis on email, content, and inbound marketing, HubSpot Academy offers a variety of free certification courses on digital marketing subjects. For novices, their “Content Marketing Certification” and “Inbound Marketing Certification” courses are highly recommended.
3. Facebook Blueprint
A variety of self-paced courses on using Facebook, Instagram, and WhatsApp for marketing are available through Facebook Blueprint, the company’s free learning platform. For people that want to focus on social media marketing, this platform is ideal.
4. SEMrush Academy
Comprehensive courses on SEO, content marketing, PPC, and social media marketing are offered at SEMrush Academy. All of these are free and provide certifications. Experts in the field teach the courses, which cover how to use SEMrush tools for digital marketing and competitive analysis.
5. Google Analytics Academy
Any digital marketer must understand analytics, and Google Analytics Academy provides free courses to teach you how to utilize Google Analytics for website traffic tracking and analysis. Beginner and advanced courses are offered.
6. Alison: Diploma in E-Business
Alison is a well-known online education portal that provides free classes on a range of subjects. They provide a free course called “Diploma in E-Business” that teaches the fundamentals of digital marketing, including SEO, Google Ads, Google Analytics, and more.
prehensive courses on SEO, content marketing, PPC, and social media marketing are offered at SEMrush Academy. All of these are free and provide certifications. Experts in the field teach the courses, which cover how to use SEMrush tools for digital marketing and competitive analysis.